Albert Scaglione grew up in
Nutley, New Jersey, a good Italian
boy who knew how to work. When he was
eight he began tagging along on weekends
with his father, who drove a truck and
hauled industrial waste.
He
spent his Saturdays slinging bricks,
hunks of metal, chunks of plaster and
sundry junk into the back of his
father's truck. He'd pull a nylon
stocking over his head to filter the
dust and use a pickax to break slabs of
plaster into manageable chunks. It was
dirty, physical work, but he was good at
it, and eventually so reliable that his
father could go grab a cup of coffee
while Albert filled the truck.
When he was 16, Albert's mother
decided he'd had enough of the garbage
business. She arranged a summer job with
a cousin, Paul Borghi, who owned an
art gallery.
Albert went to work for his cousin,
stretching and varnishing canvases,
framing artwork and hanging it on the
walls.
"My hands were clean; I didn't have
to wear a nylon stocking over my head,"
said Scaglione, now 68. "The smell of
varnish is still lovely to me."
Scaglione is founder and CEO of
Park West Gallery, a
Southfield-based art gallery with 1.2
million customers around the world. The
gallery has a massive second location in
Miami Lakes, Fla and sells artwork on 70
different cruise ships. Together with
his wife, Mitsie, Scaglione has built
the gallery into something uncommon in
the art world a place where collectors
and curious consumers alike can
appreciate, learn about and buy fine
art. And as the gallery has thrived, the
Scagliones have shared their success
with the community.
Giving back
They open the elegant, 63,000
square-foot Southfield gallery to any
501c3 charity that wants to use it for a
fundraising event. At least once a month
the gallery lends its space rent-free,
donates catering services, cash and art
for auction so the charity can come away
with pure profit. Proceeds can top
$100,000. Scaglione likes to think of it
as a place in the community where the
answer is, "Yes."
"They
were so generous and so kind to our
coalition," said Peggy Burkhardt,
marketing and public relations director
for of the Donate Life
Coalition of Michigan, which raised
an average of $30,000 at each of four
fundraisers at Park West. "I'd go so far
as to say a lot of the reason we still
exist is the generosity of Albert and
Mitsie. That's our major fundraiser, and
we created it at Park West
I will
always remember what they did for us.
When we really needed somebody to take
chance on us, they did."
Their commitment is more than
checkbook-deep.
Moved by their faith and by the
stories of young girls struggling to
survive after aging out of the foster
care system at 18, the Scagliones
started the Park West Gallery
Foundation. Through the foundation and
their church,
Tree of
Life Bible Fellowship, they've
become the surrogate grandparents to
more than 30 teenage girls. "Their
girls" call them at all hours of the day
and night, celebrate holidays with them,
go on trips, ask them for advice.
"They really just treat them like any
grandparents would," said Kevin Sendi,
executive vice president for operations
at New Oakland
Face to Face, a mental health
program that has donated care to some of
the girls. "I think the relationship
really helps strengthen (the girls')
self esteem. They know someone out there
that really cares, and it makes them
more motivated to accomplish things. If
Albert and Mitsie weren't around that's
30-40 girls who would probably be doing
drugs, on the street, prostituting
themselves or doing whatever they could
to make ends meet."
The Scagliones would like to see the
foundation grow into a vast network of
mentors and supporters. There's no
shortage of people who need that kind of
help, Albert Scaglione says, and no
reason to expect government or social
agencies to solve all of society's
problems.
"Even when you do an excellent job
parenting in a two-parent home, you
can't send them off at 18 with all their
belongings in a garbage bag and expect
them to survive," said author and
longtime Detroit sportscaster
Eli
Zaret, who's negotiating with one
local television station to air a
five-part series on foster care age-out
and the Scagliones' efforts. "It's easy
to make out a check if you have money,
but giving the gift of yourself and your
time, your interest and availability
that's the greatest gift of all."
A different perspective
Much
as he enjoyed working in his cousin's
gallery, young Albert went on to study
engineering, eventually specializing in
magnetohydrodynamics a discipline
that involves the dynamics of
electrically conducting fluids.
In the late 1960s he taught at
Wayne State
University while working with NASA
to create materials to protect
astronauts from the extreme atmosphere
of Mars.
But in 1968 the space program dropped
the project and Scaglione realized that
the government had no use for his
expertise beyond weapons research.
His heart wasn't in it, so after an
agonizing year he left and started an
art gallery.
It was different from the beginning
high quality, meticulously collected
artwork without the intimidating
high-mindedness galleries can foster.
Individual pieces still start at less
than $100 (though they range to almost
$1million).
The movement toward conceptual art,
says gallery director Morris Shapiro,
has nudged visual art out of our
everyday experience. Park West tries to
bring it back The gallery's collections
include works by Rembrandt and Picasso,
pioneering kinetic artist
Yaacov Agam, and
Bugs Bunny creator Chuck Jones.
"People go to a museum and they're
confronted
with a pile of bricks, a dirty ashtray,
a shark in formaldehyde," said Shapiro.
"And they feel let down because
nothing's enriching to them. We're
trying to pull the pendulum back and
reintroduce art into people's lives. One
of the most basic needs of human beings
is to find meaning in marks on paper."
Scaglione opened his first gallery in
1970 in a 20x60 storefront on Nine Mile
Rd. He advertised his weekly auctions
with a big sign on a trailer parked out
front, and took the auctions on the
road, too - first to Toledo and Flint,
and eventually as far as Florida and
Texas.
He absorbed everything he could about
art history and cultivated relationships
with artists who impressed him, then
used everything he knew to make his
auctions informative and fun. People not
only bought art, they came back
sometimes they'd apologize for missing a
week.
Park West's auctions haven't changed
much in that regard, though now the
gallery has about 300 intensively
trained salespeople and auctioneers who
continue the legacy. Scaglione
cultivates an atmosphere of unwavering
customer service. Salespeople typically
spend 5-6 months in training and before
they're allowed to actually sell
anything. Scaglione brings artists and
customers together whenever he can to
give his customers the best possible
buying experience.
"One of the things we like to do is
slow down the selling process,"
Scaglione said. "I really like the
cruises because they give people 7-10
days or even 3-4 days. That's plenty of
time to make a better and more informed
decision."
Park West won't reveal specific sales
numbers, but Shapiro says the gallery
grossed nine digits last year and sold
hundreds of thousands of pieces of art.
"With 1.2 million customers can you
satisfy everyone?" Scaglione asks.
"We're going to try."
Staying put
The
Scagliones travel extensively and have
family around the country, but they live
a mile from the gallery. Despite the
logistical temptation to run the whole
operation from Florida, they're
committed to staying in Michigan.
Behind the gallery's crisp white
walls work more than 150 of their
reasons for staying. Park West employees
catalog artwork, take customer service
calls, work with artists, train new
staff. Many have been with the gallery
20 years or more.
"If you're looking at it as all
numbers you could probably say there are
a lot of reasons to leave, but it isn't
all numbers," Scaglione said. "The
company is nothing but people. If you
move the company you've got to move all
the people, and they wouldn't all go."
Scaglione also doesn't buy bleak
southeast Michigan economic outlook a
lot of people sell. He points to an
infrastructure built to support a bigger
population, and to the concentration of
universities, and the diverse and
educated group of people they attract.
"The city has its issues, but there's
a great spirit here," he said. "I think
the work ethic in this city is as good
as it gets."
Every month Scaglione hosts artists
and buyers from all over the world and
shows them the best of metro Detroit
while they're in town. They stay at the
Townsend Hotel in Birmingham, visit
the
Detroit Zoo, cruise the Detroit
River on Detroit Princess
Riverboat and
dine in the best downtown restaurants.
"Have we
been tempted? Sure," Scaglione said.
"But we have great friends here; we have
a great community. If you've been
successful, it's a good place to stay
and give something back."